I'm thinking this might be an appropriate image to highlight this holiday season. It's one of my favorite images from the Creatives series and I love it because El Vez saved the Christmas tree for several months specifically so we could set it on fire. We were definitely worried about burning down the neighborhood and I knew we'd only have one shot really at a great image. As we're about to set the tree alight, El Vez says to me, very seriously, "If my hair catches on fire, KEEP SHOOTING!"
El Vez will do anything for his art!